British Interactive Media Association (BIMA)

Established in 1985, the British Interactive Media Association (BIMA) is the trade association representing the diverse interests of the UK interactive industry. Whether they are a large software house or an up-and-coming developer, working online or on disc-based media, in education or business, all members share a common goal: to exchange information and advice on the technology, application and business of new media, and to promote the use of interactive technology to business and the public. With hundreds of organisations and individual members from all sectors of the market, BIMA provides a valuable way to keep up with developments in a fast-moving sector. BIMA provides access to market data and intelligence through links with government departments, professional bodies and holds regular talks and conferences on key industry issues.