jvtv

jvtv was formed in 2001 with the specific purpose of launching SUBtv, a groundbreaking new media channel for students. Located in student unions across the UK, SUBtv offers bespoke programming and unique local content delivering entertainment and information to the union community, and supplying a platform for its views and creative talent. SUBtv provides an intimate and effective environment for advertisers to communicate with students. The channel launched with an audience of 1 million plus students, and plans to increase its network by adding 50 installations annually over the next five years. Students and their unions run the SUBtv channel together, deciding on local content and programming and using the system to interact with SMS in a variety of ways, thus providing a springboard to build strong advertising and brand connections and aid communication within the university.