How MediaPlan works
From business brief to battle-ready marketing plan in minutes.
The Process
Four steps to a complete strategy
Brief Your Business
Answer a few simple questions about what you sell, who you're targeting, your budget, and your goals. It takes about 3 minutes. The more detail you give, the sharper your plan will be.
Business · Audience · Budget · Goals
The Council Analyzes
Your brief goes to five strategists, each thinking from a different angle. The Contrarian looks for flaws. The First Principles Thinker strips away assumptions. The Expansionist finds hidden upside. The Outsider checks with fresh eyes. The Executor ensures it's practical.
5 perspectives · Independent analysis · No blind spots
Your Plan is Synthesized
The Council's perspectives are synthesized into one decisive strategy. You get: specific channel allocations with dollar amounts, messaging direction for each channel, projected performance metrics, and a strategic rationale explaining exactly why this plan was chosen.
Channel allocation · Messaging · KPIs · Rationale
Execute with Confidence
Use your plan to brief an agency, run campaigns yourself, or present to leadership. Every recommendation comes with clear reasoning so you can explain the strategy to anyone. Need help executing? We offer that too.
Agency-ready · Self-serve · Stakeholder-proof
Behind the Analysis
Five minds. One verdict.
While most AI tools give you a single answer, MediaPlan runs every brief through five independent strategic perspectives before synthesizing a recommendation.
The Contrarian
Finds the flaws
The First Principles Thinker
Strips assumptions
The Expansionist
Finds hidden upside
The Outsider
Fresh eyes
The Executor
Keeps it practical
The Output
What your plan includes
Channel Allocation
Exact budget percentages and dollar amounts per channel — not ranges, not vague direction.
Messaging Direction
What to say on each channel, who to say it to, and how to frame your offer.
Projected Outcomes
Conservative, realistic KPI estimates so you know what success should look like.
Strategic Rationale
A clear explanation of every choice — so you can brief an agency or present to leadership.
The Brief, Explained
How to answer the brief — in plain English
The brief is a short form. It takes about 3 minutes. There are no trick questions and no wrong answers — the more honestly you answer, the better your plan will be. Here’s exactly what each section is asking for.